Clube Agro Brasil benefits producers when purchasing products

Clube Agro Brasil arrives on the market, being the first multi-brand relationship program in Brazilian agribusiness, and connects producers across the country with sales channels and industries, with three first associated brands, Corteva Agriscience, Mosaic Fertilizers and the insurance company MAPFRE .

By participating in the Club, the producer will redeem discount coupons and use them to purchase products and agricultural inputs from participating brands, on associated channels, benefiting their business.

Among the other benefits for the producer are: ease of accumulating points, as invoices are valid for products from associated and non-associated brands, as long as they are from the same participating segments; freedom of choice when using vouchers with products and services from any associated brand; greater purchasing power; favors the organization and management of your production expenses and access to an exclusive social network. The producer will also be able to accumulate points by referring friends and through surveys, which, when answered, will be worth points.

First product exchange

Registered with the Club since February, the first producer to rescue products was Márcio Roberto Dalgalo, from the city of Cascavel/PR. The producer scored with the Mosaic brand and redeemed two Corteva brand products, with vouchers that generated almost 90% discount for him.

After meeting the Club at the Show Rural event, he registered to see how the platform works and inserted a purchase invoice from Mosaic, which he had purchased last year for the off-season corn, planted in January on the property.

According to him, the entire registration process until redemption at the partner reseller was very smooth. “I have been a soybean, corn and wheat producer in the region for years. I was born into this environment and today I am responsible for the farm that my father ran. The Club is very interesting, as I bought fertilizer and was able to exchange it for agricultural protection. It's a program that is meant to help us producers and I recommend that you use it. We have to go after programs that benefit us,” he explains.

New registrations

Producers who wish to register on the platform must do so through the application or on the Clube Agro website, free of charge. When purchasing inputs or services from participating brands, or from the same segment, in an associated channel, the producer must keep the invoice.

To convert purchases into points, the producer must register product invoices and/or rural family insurance policies, through the App or the website, which will convert the purchase value into points. He will exchange them for the discount coupons most suited to his business and use them when purchasing the participating product or service, choosing directly from the associated channel.

“One of the biggest differences of the program is the exchange of points for products. The producer scores by purchasing from several brands and not just one exclusive one. And he has the freedom to choose which product from the participating brands he will purchase, using the Clube Agro discount voucher. It is not necessary to change brand for brand”, explains André Uberti, CEO of Clube Agro.