Central-West leads the search for rural land in Brazil in 2025.

The Central-West region concentrated the majority of the demand for rural land in Brazil in 2025, according to a survey by the Chãozão platform, which specializes in the sale of rural properties. The study listed the 20 municipalities most consulted by those interested in investing in the sector throughout the year and showed that half of the cities in the ranking are located in this region.

The municipality of Cocalinho (MT) led the list, with an estimated average price per hectare of R$ 15.247,19, according to the Chãozão Hectare Value Index (ICVH). Following are Paratininga (MT), with an average value of R$ 28.327,52 per hectare, and Tatuí (SP), which occupies third place, with an average price of R$ 176.045,16.

The data indicates that areas suitable for agriculture accounted for approximately 36% of searches registered on the platform, while lands dedicated to livestock farming accounted for approximately 32% of the total. The predominance of these profiles reinforces the concentration of productive areas in the Midwest, especially in the states of Mato Grosso and Goiás.

By state, Mato Grosso stood out with six municipalities among the most sought after, followed by Goiás, with four cities in the ranking. São Paulo appeared as the main center of interest in the Southeast, with five municipalities listed. Minas Gerais, Tocantins, and Pará also figured among the most consulted locations, highlighting the presence of different regions in the rural land market.

Geórgia Oliveira, CEO of Chãozão, believes that the geographic diversity observed in the survey reflects the country's multiple productive aptitudes, ranging from extensive livestock farming to high-performance agriculture, pointing to the continued interest in investments in the agricultural sector in different regions of Brazil.