CNH has new global technology communications leadership.

CNH has appointed Erin Rinehart as "Head of Global Technology Communications." She previously served as director of strategic marketing for precision technology within the company.

In her new role, Erin leads global technology communications. The focus includes aligning messaging with the company's precision agriculture business objectives. She also drives positioning and value communication strategies for CNH's brand technology portfolio.

Prior to her new role, she led strategic marketing for precision technology since March 2024. The executive was involved in defining positioning, brand governance, and global product launch strategies.

Before joining CNH, Erin worked at Raven Industries. There, she held positions as director of strategic marketing, marketing manager, and corporate communications specialist.