Brazilian Spark joins the Esomar global network

Specialized in developing studies for agribusiness, the company Spark Inteligencia Estratégica is now part of the Esomar global corporate network. A non-profit entity, which brings together market research companies, professionals in the field and service buyers, Esomar is made up of 550 companies and 6 thousand professionals, in 130 countries. Spark's affiliation was endorsed by the Esomar board, which responded to recommendations from Brazilian customers and recommendations from other companies in the network.

Created around five years ago, by agronomists, economists and statisticians, Spark is already positioned among the main companies providing information services about Brazilian agribusiness, mainly in the areas of agricultural pesticides, seeds and machines and implements.

“We understand that Spark's nomination and acceptance come from the company's commitment to business ethics, constant innovation and the quality of knowledge produced for its customers. This is an endorsement of credibility for our brand and an important competitive differentiator for us to continue growing in the Brazilian market”, celebrates André Dias, managing partner of Spark.

A pioneer in Brazil in the adoption of digital information collection, Spark created the renowned BIP Analysis (Business Intelligence Panel). This study concentrates data from the agricultural pesticides and seeds sectors, in the crops of cotton, peanuts, rice, potatoes, coffee, sugar cane, cereals, citrus, beans, fruits, corn, pasture, soybeans and tomatoes. The same panel also includes strategic information on management in fallow areas during the off-season and the use of biological products.

Since its arrival on the market, Spark has completed more than 160 special studies and 300 quotas of panel studies linked to Brazilian agribusiness. The company's professionals have already conducted more than 130 interviews and traveled around 4,5 million kilometers across the country. Currently, only 23 companies present in Brazil are part of the Esomar global corporate network, including Coca-Cola and Unilever. Spark is the only Brazilian representative in the global network in the area of ​​strategic intelligence.