Brazil's instant coffee exports to grow 1,3% in 2025

Brazilian instant coffee exports performed positively in the first half of 2025, totaling the equivalent of 1,944 million 60-kg bags, a volume 1,3% higher than that recorded in the first six months of 2024. In terms of foreign exchange revenue, the performance is even more impressive, with the value of US$586,925 million, a 45,2% increase in the same year-on-year comparison. These data are from the statistical report of the Brazilian Association of the Instant Coffee Industry (ABICS).

Among the 81 countries that purchased instant coffee from Brazil between January and the end of June this year, the United States leads the ranking, importing the equivalent of 361.088 bags of the product. Rounding out the top five are Argentina, with 5 bags; Russia, with 193.298 bags; Indonesia, with 138.492 bags; and Peru, with 75.140 bags.

"The first-half performance was not impacted by the tariff confusion caused by US President Donald Trump, which is why the Brazilian instant coffee industry has been able to maintain its global supply pace, consolidating the country as the world's leading producer and exporter of the product," analyzes Aguinaldo Lima, Director of Institutional Relations at Abics.

US Taxation

On the other hand, President Trump's announcement on July 9th to impose a 50% tax on Brazilian products imported by the United States starting August 1st is a cause for great concern and could impact the purchasing performance of Brazil's main trading partner for instant coffee.

Currently, the US accounts for 19% of total Brazilian instant coffee exports, in terms of volume and foreign exchange revenue. Brazil, in turn, is the second-largest supplier of instant coffee to the United States, accounting for 24% of the U.S. market.

For Abics president Fabio Sato, the eventual implementation of the 50% tax, starting August 1st, tends to impact the competitiveness of national instant coffee in the world's main consumer market.

"If this becomes a reality, Brazilian products will certainly lose ground to those produced by other competitors, since the main supplier, Mexico, will be able to trade without tariffs, and the other main suppliers will be taxed from 10% to a maximum of 27%," he points out.

Internal market

According to data updated by Abics, the Brazilian population consumed 11,090 thousand tons (equivalent to 480.578 bags) of soluble coffee in the first half of 2025, representing a growth of 4,2% compared to the same six-month period in 2024.

By type of product consumed, there was an 18,7% increase in freeze-dried coffee, reaching 1,557 tons, and a 2,5% increase in spray-dried coffee, reaching 11,090 tons. Consumption of all types of imported instant coffee—already included in the total for spray and freeze-dried coffee—in turn, increased by 23%.

The Director of Institutional Relations at Abics believes that the evolution in domestic consumption is due to two reasons: better quality and new products on the market, and more affordable cost compared to other coffees.

"Instant coffee has a relatively lower cost per cup for consumers, and it doesn't require spending on filters and other utensils in its preparation, which generates essential savings in times of inflation. Furthermore, our industries are constantly investing and introducing new products, further improving the quality of the beverage and expanding the diversity of uses of the product in various forms of preparation and processing," concludes Lima.