Andav Congress: input distribution sector invests in CRM to improve decision making
The market is increasingly volatile, requiring reliable information and guidance to design a good marketing strategy.
Brazil has the potential to expand its participation in grain and meat exports. According to projections by the United States Department of Agriculture, national agriculture will be responsible for 66% of soybeans purchased in global markets, 33% of corn and 30% of cotton by 2033/2034. In chicken exports, the country can reach 41%, while pork with 19%, and beef, 29% in the same period. The data was presented by Marcos Fava, Chancellor Harven, during the 13th Andav Congress, held by the National Association of Agricultural and Veterinary Input Distributors (Andav), and organized by Zest Eventos, until this Thursday (8), at Transamérica Expo Center, in São Paulo.
The president of the Brazilian Agribusiness Association (Abag), Luiz Carlos Corrêa Carvalho, highlighted that Brazil is at the forefront of the world, not only in natural resources, but also in biocompetitiveness. “High productivity and low emissions characterize Brazilian agriculture. Our tropical agriculture has a photosynthetic capacity three times greater than temperate agriculture and intensive use improves our soils”, he pointed out.
Another point addressed by Carvalho was the growth of protectionist measures, which require cooperation and the effective revitalization of multilateralism. “Cooperation is linked to the creation of alliances with important actors who can work with us to address the challenge of unilateralism”, he assessed. In this sense, he highlighted the recent meetings with the United States to address this issue.
In the panel “Production, Market and Export: Brazil's Leadership in Food Security”, the director of International Relations at the Brazilian Confederation of Agriculture and Livestock (CNA), Sueme Mori, highlighted that Brazilian agriculture needs to work on market access , the representation of the country's institutional brand as a sustainable producer, and that the growth in global food demand will be in countries in Southeast Asia and Sub-Saharan Africa, which is why Brazil needs a strategy to export its products to these locations. "We must not close our eyes to the purchasing blocs, as the European Union will continue to demand just like China," she said. She also mentioned that the distributor has the role of providing information to the producer about the promising markets that will demand the products.
China, even with a slower economic growth process, will continue to be a fundamental market for agriculture, said the executive director of the Brazil-China Business Council (CEBC), Claudia Trevisan. Another promising country is India, which by 2050 is expected to have a population concentration of 1,670 billion people.
Commodity prices, including agricultural ones, should show an upward trend as the Federal Reserve (FED), the central bank of the United States, reduces interest rates, a move that is expected in September, said the chief economist at MB Associates, Sérgio Vale.
According to Vale, the US, due to the fiscal challenge that has never occurred before, is heading towards a recession, regardless of who wins the November presidential elections. He stated that historical data shows that when interest rates fall in the US, commodities appreciate, with the reverse happening when rates rise. In the economist's assessment, however, this downward movement in interest rates will be momentary, as global projections already indicate an increase in rates in future indices.
The issue of educational training for new generations is truly strategic for the country and agribusiness, which could lose competitiveness in an increasingly complex scenario. This was the assessment of the president of the De Olho no Material Escolar association, Letícia Jacintho, on the talk show “Social Commitment and the Purpose of Educating” at the 13th Andav Congress. Brazil has structural issues that are difficult to overcome in the classroom, invests poorly, and has poor results in international learning assessment exams. And the current proposal for the National Education Plan (PNE), which is being processed in Congress, does not advance in areas such as literacy, teacher training, security, technical education and governance.
The president of the Board of Directors of the Brazilian Agribusiness Association (Abag/RP), Mônika Bergamaschi, spoke about the Agribusiness at School Educational Program, which is focused on training teachers, opening the doors of agriculture to education. Since 2001, there have been almost 290 thousand students participating, from 909 schools, 232 municipalities and 22 states. “Education is work that needs to be carried out continuously, which is why Abag/RP has been carrying out this initiative for 24 years, which each year brings new challenges”, said Mônika, who, at the end of the talk show, received the “Award Andav of Recognition: Education category”, for this innovative action of bringing agriculture to students across the country.
The panel “Climate Change, Perspectives for the Future and Impacts on the Brazilian Agroeconomy” highlighted the current period of neutrality, but the prognoses already indicate a characterization of the La Niña phenomenon of weak intensity and short duration. “There are no signs of problems for the South of Brazil, from a climatic point of view", analyzed the agro meteorologist and partner-director of Rural Clima, Marco Antônio dos Santos. The 24/25 harvest will be influenced by La Niña, starting in September and October. The driest period continues in August and extends to the beginning of September, making it difficult to start planting and taking a while for the rains to regularize.
Provisional Measure 247, published by the federal government, aims to provide financial assistance to rural producers in Rio Grande do Sul affected by the May floods. For deputy Alceu Moreira (MDB-RS), member of the Agricultural Parliamentary Front (FPA), the scope of the MP is limited, covering only installment discounts and excluding crucial elements such as renegotiation of financing and debts, as it reaches rural producers who contracted rural credit with controlled resources and with installments due between May 1st and December 31st, 2024, as long as the contracting was done by April 15th of this year and the funds were released before May 1st, 2024.
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The market is increasingly volatile, requiring reliable information and guidance to design a good marketing strategy.
At the event, the company highlights its Value Innovation strategy and the strengthening of partnerships with distributors and farmers through its Somar program