Brazil represents 25% of Rainbow Agro's global business

Leader in China, Rainbow Agro advances consistently and strategically in its expansion process in the Brazilian market, directing investments to strengthen market access through sales channels, such as distributors, resellers and cooperatives. For more than 20 years, the company has built a success story, with technology, research and development as its pillars, seeking to strengthen all links in the chain.

Brazil is a very important market for the company, representing around 25% of global revenue of US$1,63 billion (2023). The company has had a team in the country since 2013.  

The representation of Brazilian agriculture is a fertile field for Rainbow's sustainable growth plans. To operate more intensely in the national market, the company expands its participation with a specialized team, which prioritizes meeting the specific needs of the field.

The operation was exclusively B2B, focused on commercial partnerships with industry and traders. Now, Rainbow is also taking its solutions to the market through its B2C structure, accessing marketing channels to reach Brazilian crops.

To gain space in a very competitive market, Rainbow has a diversified and comprehensive structure. The company has nine industrial complexes, offices and research centers in China, Europe and the Americas. In total, there are 4.400 employees, of which around 120 are in Brazil. The portfolio has more than 7.000 registrations, in addition to more than 300 patents. In total, there are more than 100 continuous production lines, which provide extreme efficiency in manufacturing and agility in delivery, with storage centers spread across the world.

In terms of efficiency, the company achieved a milestone of 260 tons/day in its glyphosate production line, the highest capacity ever recorded worldwide. This result is due to the high level of integration between the different areas, a fundamental process for maintaining operational efficiency at exceptional levels. For the success of these gears, the company has intelligent control centers that take care of the entire manufacturing process.

In Brazil, Rainbow works on continuous improvement processes for its activities, to enhance the positive experience of customers and partners. Over the last year, the company has invested heavily in the structure of its processes and systems and in the expansion of Distribution Centers, so that its solutions reach customers at the contracted time. Today, there are ten centers strategically distributed throughout the country.

Rainbow Agro's efforts to always be up to date and meet the phytosanitary needs of the most varied crops in different locations on the planet are proven by the reach of its products, present on all continents and in more than 100 countries.

Furthermore, the company renews this commitment with modern and technological solutions. Its portfolio, for example, has products with a higher concentration of active ingredients, which is reflected in a lower dose for mixtures, a reduction in the volume of packaging and, consequently, transportation.

Furthermore, Rainbow industries in China operate with the optimization of energy and water resources, also respecting the legal demands to control the emission of substances into the atmosphere permitted by the Chinese government.

Rainbow Agro thinks, studies and invests to achieve a central objective: to promote the growth of agricultural productivity on a global scale, by providing excellent solutions, in addition to respecting and complying with international sustainability and regulatory parameters – from the factory to the field.