Brazil leads new phase of Bayer's digital agriculture

Brazil has taken on a strategic role in Bayer's new phase of digital agriculture. The multinational presented its vision during Agrishow 2025. The country, the world's largest producer of soybeans and largest exporter of cotton, will be a driver of technology growth in the agricultural sector.

The Climate FieldView platform stands out as part of a complete agronomic solution. The proposal is to transform data into intelligence to maximize the potential of producers' investments. 

“Even with access to innovation, farmers need tools that solve real crop problems,” said Abdalah Novaes, leader of digital agricultural solutions at Bayer in Latin America.

Among the highlights, the Bayer Valora Corn program integrates Climate FieldView data analysis with Bayer hybrids. The initiative offers personalized recommendations for seed selection and nitrogen application. In the 2024/2025 summer harvest, 80% of participants recorded an average increase of 7,8 bags per hectare.

The success of Valora Corn has led to the creation of Bayer’s first regional development team in the world, dedicated exclusively to Brazil. The goal is to accelerate the adaptation of technologies to local conditions.

Other innovations are also making progress in the country. Bayer Directo Nematode, Barter+, FieldView Advisor and PRO Carbono expand the range of digital solutions focused on sustainability, productivity and profitability. Company data shows that producers who use Bayer digital tools achieve 30% higher productivity in corn and 20% higher in soybeans, compared to the national average of Conab.

Bayer also announced recent enhancements to Climate FieldView, including a new activity timeline, enhanced reporting and field collaboration capabilities. The company will soon launch FieldView Drive 2.0, which promises up to 12 times faster operations and greater security when mapping agricultural data.