Brazil assumes global leadership at Bosch and boosts digital agribusiness

In 2025, Brazil will become Bosch’s new global competence center for technologies applied to agribusiness. The decision marks a strategic shift for the German group. The Brazilian subsidiary assumes global leadership in research, development and manufacturing of solutions for planting, spraying and digitalizing agricultural operations.

The initiative will receive direct investment of R$200 million over the next three years. The structure will have 100 dedicated professionals located in Brazil and Argentina. The existing centers in the United States and Germany will continue to operate, but the leadership of global actions will shift to South America. The investment will also benefit from resources from FINEP and BNDES, through the Mais Inovação program.

The new product is a highlight at Agrishow 2025. Bosch presented a series of technologies that consolidate its performance as a reference in digital and sustainable agriculture.

One of the pillars of this transformation is the Intelligent Planting Solution (IPS). The technology, developed in the region, performs seeding with controlled distribution line by line. It ensures equidistance between seeds and allows for the precise application of fertilizers at variable rates. According to a study by Embrapa, cited by the company, productivity increased by up to 8% in corn and cotton crops in Mato Grosso and Paraná.

This technology connects to the Bosch Digital Agro platform. The system integrates producers and machines in real time. It allows remote monitoring of operations, automatically adjusts parameters and reduces waste. One of the differences is in the communication between machines. Equipment in the same field operates in sync, without overlapping, maximizing the use of inputs.

Another highlight is the One Smart Spray system, developed in partnership with BASF. Equipped with cameras and artificial intelligence, the system identifies weeds in real time and applies herbicides only where necessary. In practical tests, average input savings reached 62%.

Bosch is also strengthening its presence with its line of agricultural machinery electrification. The e-Lion platform offers components that reduce emissions and increase energy efficiency. The BODAS system allows the adaptation, customization and control of drive systems, combining hardware and software in modular solutions.

The merger between Bosch Rexroth and Hydraforce completes two years of significant growth. The integration of operations has enabled rapid industrial transfers and gains in scale. Together, the brands have established themselves as leaders in hydraulics and system control for agricultural equipment.

Local production of components in Pomerode (SC) and Taboão da Serra (SP) facilitates access to tailor-made solutions. Customers can find spare parts, maintenance services and technical support from a broad national network of partners. Bosch Diesel's presence with more than 300 specialized workshops reinforces its support to the agricultural sector.

In addition, the Off-Highway line includes parts for machines and implements, such as WDD2 and WSM3 electric motors, diesel pumps and injectors, alternators and starter motors. All developed to withstand the demands of field operations.