Basf leaders participate in customer service channel

Leaders from Basf's seed business visited the Basf Channel to check customer satisfaction with the service received. The team contacted customers served by the Channel to measure the level of satisfaction and understand the needs of farmers. The experience has proven the high level of satisfaction of the farmers served, which is more than 95% in the criteria for order resolution and friendly service. Contact is made by phone or Whatsapp, both on 0800 818 1080. Customers usually ask for information, request visits to the rural property, etc. The period with the greatest demand for services is from August to February, which is the period before planting preparations and the harvest of the summer crop. For the company, the Basf Channel is an opportunity to implement continuous improvements in the customer experience and become increasingly closer to farmers.

Check out more details in the video below.