BASF launches today the seventh edition of its rural producer appreciation campaign: Agriculture, the greatest job on Earth. For the second year in a row, the videos will be broadcast exclusively on the company's digital channels such as YouTube and Facebook.
Once again the focus of the campaign is to reinforce the importance of agriculture and recognize the Brazilian farmer, who with strength and courage faces the diversity of climate and soil, overcomes the challenges of the field and builds his legacy.
“We want to highlight that in every piece of land cultivated in Brazil there is the courage of a producer who faces and overcomes the challenges of the field. BASF is proud to be present in farmers' daily lives to help them make decisions. We launched the campaign in 2011 and each year we innovate, showing a new perspective for the farmer, but always with the same objective, which is to value each producer who makes agriculture the greatest job on Earth”, says Daniela Ferreroni, Communications Manager, BASF Trade Marketing and Sustainability.
This edition will be presented in 5 films. In addition to the main video, released this week, 4 more will be shown in the coming months. Other campaign videos Agriculture, the greatest job on Earth, will bring testimonials from farmers with different profiles and crops, who thrive on differences and feed the world with safe, quality products. Since its launch, the campaign has been seen by more than 15 million people.
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