BB Seguros customers can now notify rural claims via the app

With the aim of bringing more mobility and convenience to policyholders, a new functionality in the Banco do Brasil application will allow BB Seguros customers of rural products to register claims via mobile. The new feature, valid for BB Seguro Agrícola, BB Seguro Agrícola Faturamento and Penhor Rural policies, will give customers the possibility of reporting the claim and monitoring all stages of the process in real time, services that previously could only be done through Relationship Center. In addition, documentation can also be sent at the time of communication. Everything electronically. This solution is part of the insurer's digital transformation strategy and one of the deliveries, among several others in progress, whose focus is to improve the customer experience and bring more agility and efficiency to the operation.

“Our role is to always put ourselves in the customer’s shoes and bring them to the center of solutions developed together with Business and Technology. The customer benefits from simpler, faster and more convenient processes and the company, from all the transformation that the processes bring, especially the cultural one”, says Marcelle Toscano, executive manager of Digital Transformation and Innovation at Brasilseg, a BB Seguros company.

The functionality is available on Banco do Brasil's institutional application and is compatible with iOS (Apple) and Android (Play Store) platforms. In the event of an accident, simply enter the app and enter the insured person's CPF and the insurance proposal number.

“Making the relationship channel available on mobile applications gives the customer more autonomy and allows them to improve their experience with the company and the product, by allowing greater agility in solving their needs. This aspect is even more relevant in the agricultural segment, where accident notices normally occur in large volumes in a short space of time”, says Paulo Hora, technical superintendent of rural insurance at Brasilseg.

The expected results are the reduction of bureaucracy in service – with more services available to consumers – and improved satisfaction through faster responses to requests.