BASF strengthens its fruit and vegetable business in Latin America.

Elena Fumagalli Romário (In the photo) is the new Strategic Marketing Manager for the Fruit and Vegetable Growing System for Latin America at BASF. The executive will be responsible for the regional strategy of the segment, focusing on growth, innovation and strengthening the company's presence in the Latin American market.

Elena has been with BASF for about three years, and previously held the position of Strategy Manager for Latin America in the Agricultural Solutions area, where she worked on the development of strategic initiatives and market analysis. Her professional background includes stints at companies such as Suzano, Corteva Agriscience, and DuPont, with solid experience in marketing, market intelligence, and new business development.

Elena holds a degree in Chemical Engineering from the Polytechnic University of Milan and a double degree in Environmental Engineering from the University of São Paulo. She also has supplementary training from institutions such as Harvard University and Ceibs.