BASF announces the opening of a global digital hub in India.

BASF plans to open a global digital hub in Hyderabad, India, in the first quarter of 2026. This initiative expands the company's international network of Digital Hubs, which already includes units in Ludwigshafen and Madrid in Europe, and Kuala Lumpur in Asia-Pacific. The goal is to strengthen the delivery of standardized digital services for the company's business on a global scale.

According to BASF, the Hyderabad hub concentrates digital expertise in a more cost-efficient location. The strategy aims to accelerate processes and streamline service delivery. The Global Digital Services division leads the movement, focusing on competitiveness and generating value for the company's core businesses.

BASF's Chief Financial and Digital Officer, Dirk Elvermann, states that the new unit ensures competitive conditions for the delivery of digital services. He highlights the integration between the Indian hub and other global structures as an operational priority.

The company also intends to standardize its digital portfolio and focus efforts on areas with the highest strategic return. The plan includes structural changes and a gradual reduction in the division's global workforce by 2030, including an impact on positions in Germany. BASF reports that all measures will follow existing social criteria and co-management agreements.

Preparations have already begun. The new legal entity, BASF Digital Solutions Private Limited, is starting hiring and operational activities immediately. The company sees the hub as part of BASF's consolidated presence in India, which already includes industrial and research and development units in the country.