Agrishow highlights technological advancements in agribusiness.

The digitalization of activities in the field has been gaining ground in Brazilian agribusiness, with direct impacts on productivity and crop management. At the 31st edition of Agrishow, held in Ribeirão Preto (SP), companies in the sector presented solutions based on data integration, automation, and artificial intelligence, indicating a consolidation of digital agriculture in the country.

Among the highlighted technologies are systems that allow for real-time monitoring, greater precision in operations, and reduced operating costs, such as fuel consumption and input use. The combination of sensors, data analysis, and connectivity has expanded decision-making capabilities in the field, especially in scenarios of greater climate variability.

According to the president of Agrishow, João Marchesan, the adoption of these tools has contributed to a more efficient production model. "The integration between technology, data, and management is becoming established as one of the main differentiating factors of Brazilian agribusiness," he states.

Automation and artificial intelligence increase autonomy in the field.

Among the innovations presented, equipment with a higher level of operational autonomy stands out. Agricultural robots capable of performing tasks based on artificial intelligence are being used for large-scale monitoring and management, with the ability to operate for long periods and cover large areas.

Digitization is also advancing in input management. Remote control systems allow for monitoring and adjusting fertilization operations in real time, as well as recording data that assists in planning activities. Multifunctional equipment, in turn, seeks to combine different stages of management into a single operation, with applications for both large producers and family farmers.

In the machinery sector, automation solutions have been incorporated, including through retrofit systems, which allow adapting equipment already in use for assisted or partially autonomous functions. The goal is to reduce operational errors, such as overlapping passes, and improve resource efficiency.

Connectivity and data management are gaining prominence.

Connectivity between machines and digital platforms is also emerging as a major trend. New tractor models and management systems allow for remote monitoring of operations, with access to real-time data and integration between different equipment.

This technological advancement reinforces the trend towards a more data-driven agriculture, in which operational decisions are based on detailed information about the performance of crops and machinery.

With hundreds of exhibitors, Agrishow continues to serve as a showcase for the dissemination of these technologies, reflecting the modernization movement of Brazilian agribusiness and the challenges related to the adoption, connectivity, and cost of innovations in the field.