Agrishow 2026 highlights the digitalization of agricultural production.

Automation systems, sensors, and data analysis have become integrated into agricultural operations, expanding control over field activities and supporting technical and management decisions. This movement is consolidated at Agrishow, the main technology fair for agribusiness in Latin America, which brings together solutions focused on the digitalization of agricultural production. The 31st edition of the event will take place from April 27 to May 1, 2026, in Ribeirão Preto (SP).

Data from the SAE Brasil Research on Technological Pathways in Agribusiness indicates that the use of digital tools is already present in a large part of rural properties. According to the survey, 91% of producers use GPS in agricultural operations, 85% adopt financial management applications, 76% use satellite imagery and agronomic management applications, and 70% use precision agriculture practices.

“Technology has taken on a more structured role within the property. It organizes operations, generates information, and allows the producer to dedicate more time to farm management and planning,” says João Carlos Marchesan, president of Agrishow.

In practice, tractors, sprayers, and harvesters operate with systems that monitor parameters such as speed, application rate, input consumption, and operational performance. The information is automatically recorded and transformed into data that helps track the execution of activities, identify deviations, and guide adjustments throughout the growing season.

The use of drones is also part of this set of solutions. According to the SAE Brazil Survey, this technology appears in 61% of the properties surveyed, with applications ranging from crop monitoring to localized spraying, as well as supporting the identification of pests, planting failures, and crop stress. “The flow of real-time data guarantees what is most precious in the field: predictability. By digitizing processes, the producer mitigates risks, optimizes resources, and raises the bar for Brazilian productivity to global levels,” says Marchesan.

In addition to solutions applied directly to machinery, Agrishow presents digital platforms that integrate field data, bringing together information on productivity, operating costs, equipment maintenance, and the history of cultivated areas. This integration allows for a broader view of the property and reduces dependence on manual controls and scattered records.

“Agrishow is the epicenter of this transformation. What we show here is the definitive transition from reactive agriculture to precision agriculture, where every decision is based on data and every hectare is enhanced by intelligence,” says the president of the fair.