Agricultural machinery sales continue to decline, raising concerns about the industry.

The agricultural machinery market continues its downward trajectory, raising warning signs for 2026. The National Association of Automotive Vehicle Manufacturers (Anfavea) projects a decline in domestic sales and exports, while imports increase and put pressure on the national industry.

Retail sales totaled 49,8 units in 2025. The volume fell 3,6% compared to 2024. The sector has accumulated four consecutive years of contraction. Compared to 2021, the reduction reaches approximately 10 units.

Combine harvesters are leading the losses. The volume has fallen to nearly a third of what was recorded in previous years. This performance reflects producers' reduced investment capacity and restricted access to credit.

The financial environment limits demand. High interest rates make financing more expensive and reduce acquisitions. The organization advocates for strengthening instruments such as the Plano Safra (agricultural subsidy program) and BNDES (Brazilian Development Bank) lines of credit to support the sector.

Reaction in tractors

Despite the negative scenario, low-horsepower tractors are showing a recovery. The segment is advancing with the support of policies aimed at family farming. The Pronaf Mais Alimentos program offers interest rates close to 5% and stimulates purchases.

Projection for 2026

For 2026, the projection indicates a further drop in sales. The estimated contraction reaches 6,2%. Exports are also expected to decline by 12,8%, after a slight increase of 2,4% in 2025.

Imports are the main source of pressure. The volume reached 11 units in 2025, a 17% increase. External flows generated a trade deficit for the second consecutive year, according to Anfavea.

India leads among suppliers, with 6 units. China follows, with 3,9 machines and growth of 85,7%.

Competitiveness study

A competitiveness study points to a cost advantage for foreign manufacturers. Factors such as production scale, steel prices, and labor costs reduce expenses by up to 27%. This scenario puts pressure on the industry established in the country.