South of Minas already has an LS Tractor dealership

With a productive base based on coffee, the city of Guaxupé, in the south of Minas Gerais, has a very rich agribusiness, mainly due to activities in the region. And it is with a view to this significant market potential that the Ultranova Group is opening, this Thursday, July 18, 2013, at 19:30 pm, on Rua José Aniceto, 689 Jd Novo Horizonte - Near the Pólo Esportivo do Sesi, MG, the first dealership in the south of Minas Gerais, of tractors from the South Korean group LS Mtron.

As stated by the dealership's Executive Director, Pedro Portela Rondinelli, the investment in this new brand of tractors, specialized in low power equipment (from 25 to 100 hp) occurs because they bring a lot of technology on board, which increases the level of competitiveness with other products with the same power range that exist on the Brazilian market. “A strong group like ours will always seek an alliance with a strong brand. LS Tractor wants to be a major global producer of tractors, so it needs to be big in Brazil”, says Rondinelli. According to the executive, the investment in this store is around R$1 million and the plans are to have a new unit in Alfenas by 2016. The Guaxupé store should serve a region with around 43 municipalities.

For the commercial director of LS Mtron, manufacturer of LS Tractor products, André Rorato, the opening of the fifth store out of a total of 18, in less than two months, shows the company's willingness to offer producers the opportunity to acquire what There are the best tractors on the Brazilian market, within this power range. “These are products that come standard with three-speed power take-off, reverse reversing system, syncro shuttle, largest turning radius in the category, among other benefits, all to facilitate operation in the field”, says Rorato.