The role of technology in the evolution of regenerative agriculture

By Bruno Gherardi, John Deere Agronomist for Latin America

25.06.2025 | 16:43 (UTC -3)

Regenerative agriculture has been gaining momentum in Brazil as a promising way to restore soil health, strengthen production systems and care for the environment without sacrificing profitability in the field. Much more than preserving, this model aims to regenerate, restore vitality to the land and create more balanced and resilient crops. And, in this process, technology has been a great ally for producers.

Since it was conceived by Robert Rodale in 1983, regenerative agriculture has been based on practices such as direct planting, mulching, cover crop cultivation, planned rotation, well-structured consortia, composting and the use of bio-inputs. The combination of these actions favors carbon fixation, improves water retention in the soil and reinforces biological cycles, creating more stable conditions to face pests, diseases and extreme weather events. The secret lies in the union between agronomic strategy and efficient application of technologies that truly transform day-to-day life in the field.

According to Embrapa, in 2024, 64% of Brazilian producers used biofertilizers and 61% applied biodefensives, surpassing the rates in Europe (33% and 25%) and Mexico (46% and 22%). Direct planting is adopted on 83% of properties, biological control on 55% and integrated systems on 29%. An important step in this scenario was the regulation approved at the end of last year, which allowed the production of bioinputs on the farms themselves. This measure, known as the “on farm” model, expanded access, reduced costs and encouraged the adoption of more sustainable practices.

With the consolidation of this mindset in the field, technological solutions have evolved to meet the new reality. John Deere planters from the 1200 and 3100 series, for example, come from the factory equipped to apply inoculants directly into the furrow, optimizing time and inputs. The 230M sprayer offers precision in localized application, while See & Spray™ Select technology uses computer vision to identify weeds and direct the herbicide only where it is needed. This is a practical and intelligent use of available resources, contributing to sustainability without compromising productivity.

Integrated systems also play a fundamental role in this process. Crop-Livestock-Forest Integration, for example, combines diversified production with environmental recovery, promoting soil regeneration and helping to reduce carbon emissions. It is an approach that combines economic efficiency with lasting environmental benefits.

All of this progress is driven by professionals committed to transforming agriculture. Agricultural engineer Mariangela Hungria, from Embrapa Soja, represents this effort. Recently awarded the World Food Prize, her work has been recognized for developing bioinputs that strengthen the sustainability of agricultural production in several South American countries.

Regenerative agriculture is no longer just a proposal. It is in practice, generating concrete results and inspiring new ways of farming. Producing while respecting natural cycles, caring for the soil, people and the planet is more than possible. It is the path to a more balanced, productive and vibrant future.

By Bruno Gherardi, John Deere agronomist for Latin America

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