Monitoring social networks becomes fundamental in the management of all agribusiness and agricultural sectors. A report by NetNexus, which monitors all agribusiness on social media, reveals that 84% of feedback about pesticides is negative. These reflect the measurement of mentions of agriculture in the last week, and among them stand out, for example, a study by the University of Ceará that attributes the increase in cancer cases in young people who were exposed to agrochemicals, another on birds in Antarctica with the presence of pesticides in the blood, and a publication from the Ministry of Agriculture and Livestock that shows the most contaminated states in Brazil.
Very well, three weeks ago agrochemicals had 83% negative effects and in the penultimate period the proportion increased to 84%. The only positive aspect on social media about pesticides was the news that places Minas Gerais as the State with the largest number of collection centers for pesticide packaging.
What would you do if your business category was rated with 84% negative feedback on social media? It is time for leaders of agrochemical companies to understand that they either communicate or take an institutional initiative to educate and dialogue with society. Otherwise, all this negativity could be a legitimate cancer against the sector, and a stain on the image of Brazilian agribusiness as a whole.
It is time for the agrochemical sector, as I prefer to call it, to learn and know how to communicate with society in general, because without agrochemicals we will not produce agrofood, agroenergy, agrofibers, agroproteins and horticulture.
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