Satellite intelligence – The big bet for monitoring in agribusiness

By Antonio Morelli, CEO of Agronow, a company developing a mapping platform that estimates, informs and projects agricultural productivity in less than a minute

21.09.2016 | 20:59 (UTC -3)

Technology has increasingly proven to be indispensable for business. In the agricultural sector, this is no different. Through new solutions, it is possible to create tools to facilitate farmers' daily lives, help improve crop management and contribute to administrative and economic decisions in agribusiness.


In addition to good news, technology is, mainly, a source of innovations. As well as the use of satellite images, for example. Their use in the field has been going on for some time, but they are still considered expensive and difficult to access. Now, with advances in innovation, it is possible to use this solution for systematic mapping, at a cost up to 100 times lower and delivering more reliable results than traditionally used methods. Monitoring through satellite intelligence can help farmers manage their crops, locate pests, apply inputs more efficiently, locate areas of lower and higher productivity, providing a privileged view of all hectares of the property.

The continuous advancement of studies and technological applications of satellite images allows the farmer to be able to predict, in a few minutes, the productivity of the next harvest through reports, graphs and projections of his farm. and the biggest problems present in its cultivation. The most interesting thing is that this new methodology provides comparative analyzes of other periods and harvests, gathering countless important information for the producer or anyone else interested in the property.

The use of innovations brings the practice of intelligent management in the field, which helps to define new actions and make more accurate decisions, reducing expenses. Today, technologies also help with marketing and financial issues, providing information that can be used by agricultural insurance companies, banks, trades and government agencies.

Through dynamic and accurate software, the farmer can now visualize the performance of his farm on devices such as tablets, notebooks or smartphones autonomously, quickly and at low cost. The use of satellite images has always been a desired, but restricted, tool due to the high costs of scenes and the need for specialized technicians to analyze data processing. Added to this is the time needed to obtain results, which is often incompatible with the needs of the crop. Therefore, even though it is a great need for producers and the agricultural chain in general, mapping using satellite images was, for years, a privilege for use by a few.

Without the help of more intelligent and technically developed solutions, this use would remain quite restricted. With new ways of using images and innovative approaches in processing solutions, the identification of some pests and declines in productivity become detectable at affordable prices, as with R$19,90 plus R$1,00 per hectare it is possible to have a mapping of any production area in the country and the world, in a matter of seconds.

I am sure that the path to democratization of information in the field is continuous investment in the development of technologies such as satellite images, which allow coverage of large areas with frequency and precision. It is these studies that allow for advances and other ways of using information that is dynamic and more comprehensive, contributing to a more "smart" farm.

Therefore, adopting innovative solutions such as orbital data allows digital evolution to reach the countryside and agribusiness in an accessible, fast way and meeting a latent demand in the sector. By bringing a broad view of everything that happens on the plantation, the new monitoring practices allow for the improvement of processes, management and management that is much more focused and precise.

In addition to making the producer's day-to-day life easier, it allows him to have the autonomy to obtain this data, anywhere and from anywhere, without the need for interlocutors, time-consuming processes, with high costs and inaccurate or doubtful data. The great merit of development is improving the quality of life in some way, reaching as many people as possible, making the experience tangible and dreams achievable.

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