Agricultural Machines: Renewal cannot stop

With more than 30 years of experience in the segment, I have never experienced anything like the current scenario in the Brazilian agricultural machinery market. Even with a pandemic that has been ravaging the world for more than a year, causing global turmoil in the economy and in the entire industry that suffers from a shortage of raw materials, national or imported components, even with many adversities due to COVID-19, AGRO did not stop! Thank God AGRO doesn't stop! He was put to the test and showed his strength.

And AGRO is not limited to agriculture of large areas, export products, crops that achieve sufficient profitability to acquire the best in technology. The main protagonists of AGRO are all Brazilians who cultivate the land, whether large, medium or small producers.

It is worth remembering that it is small and medium-sized producers who put more than 70% of the food we consume on our tables daily. I believe that these were the groups that suffered most from the pandemic and need new tractors and agricultural machinery to continue the fight for lower production costs.

In recent weeks I have heard people from the tractor industry telling farmers not to buy agricultural machinery at this time. That was the biggest nonsense I've ever heard. Now they want to dictate what the farmer should or shouldn't do? Stop selling then!

The advice for large producers is very different from the guidance that should be given to medium and small producers.

Investment by producers who are organizing themselves to buy or renew their machines cannot be delayed. In no way can a country that has more than 60% OF ITS TRACTOR FLEET WITH MORE THAN 10 YEARS OF USE have the luxury of not renewing, updating the technology of its machines, improving their operating costs and the cost itself. production of their crops. We are very far from an irrational and artificial consumption bubble as seen in 2011, 2012 and 2013. In other words, there is no “herd effect”, as they said.

I would like to take this opportunity to congratulate Minister Tereza Cristina who, despite serious budgetary difficulties, is fighting to support Family Farming, as this segment still lacks access to technology, more up-to-date and efficient machines. This segment is where the tractors with the highest age of use that I mentioned above are concentrated and therefore, we have to look with respect to the pressing need to acquire tractors and other equipment. 

Jak Torretta Jr., Chief Operating Officer Mahindra