No more betting: platform provides an x-ray of production for the farmer

The current scenario indicates that Brazil will surpass the United States as the largest soybean producer in the world in the 2019/2020 harvest. It's not just any feat. Our country will harvest more than the greatest power on the planet the most important agricultural commodity on the market. And how did we get to this level? We can say that it is our territorial extension, investment in technology, research, access to information or all of this together. Yes, but if I were to indicate just one reason, it would definitely be the nonconformity of farmers.

Historically, Brazilian farmers have never been satisfied with reality. As an example, we have the migration of producers from the South to other regions, such as the Center-West, Matopiba and even other countries. When conquering new areas or remaining on properties in its region of origin, it has always looked for alternatives to improve productivity, with changes in management (direct planting, perhaps, is the most significant), acquisition of better quality seeds, machinery, technicians and competent engineers, in short, a series of activities arising from their constant nonconformity.

Despite these factors, rural producers know that there is always a risk when choosing the best cultivar. Even with all the homework done, only after practice and a few years of testing does the farmer begin to feel reassured. However, he no longer needs to go through that. With our experience as farmers and managers of a group that has been producing seeds for 40 years, we have developed technology that makes life easier for producers and increases their profitability. All this for free.

Less than a year ago, the Atto Group launched PlantUP, a platform that gives an x-ray of the region where the property of those who register is located. The range is four to five municipalities away. With PlantUP, it is possible to know exactly how soybeans, corn and/or cotton were grown, plot by plot, by neighboring producers. Producers registered on the platform participate in a sharing group with their fellow producers, which expands their area of ​​experience, providing safer decisions with complete privacy.

What population per hectare? When to plant? Which cultivar to choose? This last question becomes more delicate when we consider that 150 soybean and 350 corn cultivars are launched in Brazil every year. PlantUP works in agriculture like Waze in transport: anonymous, passing through the same place where you will travel, presenting the reality of the route to facilitate traffic. Everyone wins and, I repeat, for free.

The efficiency of the platform is proven by the farmers who are using it, as it has exceeded six million hectares registered in Brazil and Paraguay, with a daily increase in area. This number is represented by farmers such as Pedro Borges, 27 years old, who produces in the municipality of Itiquira (MT) on 190 hectares. With the platform, he has proof of the consultants' information. Farmer José Eduardo Rubio, 36 years old, with 2.135 hectares in Vera and União do Sul (both MT), achieves savings with seed costs of 10%, as he has reduced the population. Furthermore, Rubio verified an increase of two bags of soybeans per hectare, without having to spend more for it.

Registration in PlantUP must be done on the website meuplantup.com, by any rural producer, regardless of property size and levels of applied technologies. Access and registration can be via desktop, smartphone or tablet.

From the time when people harvested crops by hand to modern machines working online, Brazilian agriculture has experienced revolutions. And continues to experience it. The Brazilian rural producer, even if he hasn't realized it yet, is in the middle of the most challenging of revolutions: that of information. But now, he has a reliable way to get through it. With PlantUP, it is certain that Brazilian farmers can continue breaking records.