Innovation in the agricultural machinery industry to tackle climate change

By Breno Cavalcanti, Marketing Director, Massey Ferguson

17.09.2025 | 09:46 (UTC -3)
Breno Cavalcanti

Climate change and its impacts on agriculture pose new challenges for rural producers, who must adapt their farming systems to an increasingly unpredictable landscape. To meet this need, the agricultural machinery industry has invested in advanced technologies that improve efficiency and productivity in the field, within increasingly shorter operating windows, and ensure equipment resilience under extreme conditions.

Among the main advances is the effort to ensure operational simplicity of the machines, which facilitates adjustment, diagnostics, and maintenance, especially in critical moments, such as inclement weather. Simplicity and low maintenance costs are essential, as they allow for a quick resumption of operations, minimizing the impacts of extreme weather events, such as heavy rainfall or prolonged droughts.

Furthermore, machines are being designed to withstand increasingly challenging environments. The incorporation of protected electronic systems, with shielded cables and connectors, ensures greater equipment durability, even in extreme conditions. Onboard technology also offers more efficient diagnostics, enabling early detection of electrical, mechanical, or hydraulic failures. Using telemetry, it's possible to identify and resolve problems before operations even begin, preventing further damage and extending equipment lifespan.

Another important aspect is the technical support offered to producers. In addition to field guidance on best maintenance practices, producers also have access to informational materials to assist in the proper use of their machines. This support helps prevent risks and improves equipment durability, ensuring that producers can extract the best performance from their machines, regardless of weather conditions.

These innovations reflect a necessary adaptation to meet climate challenges, ensuring more efficient and sustainable agricultural production. With more robust machinery and cutting-edge technology, agriculture becomes better prepared to deal with unexpected climate events, allowing producers to maintain productivity and sustainability in the long term.

By Breno Cavalcanti, Marketing Director at Massey Ferguson

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