Digital agriculture for business

The Brazilian economy depends directly on agribusiness. However, the fertile soil of approximately 400 million hectares is still not fully explored. Wealth and production rates can be much more increased, as the country has important factors for agro growth: climate, labor and technology, which are increasingly improved.

To solve the needs of local farmers and overcome the daily challenges of agribusiness, several companies have already been created adopting or generating modern and innovative technologies. Digital tools are essential for Brazil to play its leading role in food and energy production, as they ensure increased productivity, reduced costs and guaranteed quality supply.

However, the success of businesses in the field also depends on good process management. Today, one of the most used aspects of efficiency in agribusiness is aerial agricultural monitoring, which solves serious problems for producers by optimizing control over planting, application and harvesting.

recognized as agtech, the movement refers to technology companies applied to agribusiness and helps rural properties to meet objectives and targets with precision. In agricultural aviation, for example, the technology compares information from the farm's georeferencing with the flight file generated by the plane's GPS system to read the encryption and analyze the data through specific calculations.

Until recently, rural producers were left in the dark as to how their activity had been carried out, whether it was done well or not, as management was non-existent. The gap was covered with software that monitors, controls and quantifies the applied, overlapping and external area, in addition to analyzing the amount of pesticides applied on the property or incorrectly, for example, in preservation areas.

With the indicators monitored by field management, the success rate in the application improves right from the beginning of the work. With the assertiveness of aviation and the correct and sustainable use of products, the farmer reduces waste and the number of failures, increasing his profit by up to 15%.

Agricultural aviation is one of the instruments used to protect and promote the development of agriculture. Monitoring is an important aspect within innovations in the sector.

Incentive

In the era of digital agriculture, the contribution of large Brazilian companies to startups is essential for the development of the sector and, consequently, the country. Some gain support right at the beginning of their journey, through mentoring, courses, lectures, and receive funding for their projects.

One of the prominent spaces in the interior of São Paulo is Pulse, designed and implemented by Raízen. The place combines entrepreneurial creativity with the experience of market members, investors and universities and generates knowledge among the hub participants themselves. Additionally, the company provides real opportunities for pilot testing. Hosting, acceleration and investing in startups depend on the evolution and impact potential of each startup.

Another program in evidence is Start-Up Brasil, the National Startup Acceleration Program, which is a federal government initiative created by the Ministry of Science, Technology, Innovations and Communications (MCTIC), managed by Softex and in partnership with accelerators, which supports emerging technology-based companies.

In Brazil, startups fulfill the role of revitalizing the market. Encouraged and fostered by incubators, companies have an environment conducive to success, ensuring that agribusiness continues to evolve.