Agronomic information applied to make crop management more efficient

Brazilian producers are one of those who most use technology in search of efficiency in farming operations. We also know that national agriculture, over the last 20 years, has experienced impressive leaps in productivity, with an increase in bags harvested per hectare planted.

But innovations also need to guarantee increased sustainability in the production process and farmer's income, allowing future generations to continue obtaining the best from that same area. Agricultural machinery and its support platforms are essential factors in ensuring the success of this equation, collecting relevant data from the farm, processing information from the field and transforming it into knowledge and intervention in the field.

By understanding the agricultural reality of each region, its needs and specificities, Massey Ferguson also began to offer process management solutions and the application of agronomic knowledge per square meter. Since 2019, the brand's dealers have been offering Farm Solutions, a package of digital solutions to process data related to agricultural machinery and generate agronomic information to make farmers more efficient in all operations.

The digital package was developed in partnership with companies specializing in Brazilian agriculture, both for machinery that is already in use and for new ones. Solinftec, InCeres and Tecgraf joined forces with Massey Ferguson to meet the challenges encountered in farmers' daily lives.

The solutions provided by Solinftec include the capture and processing of data in real time, with a focus on improving the broad operational ecosystem existing in different rural properties, with the management of meteorological data, machines and people.

InCeres processes the data collected in the field and analyzes the entire cultivation area, providing a better understanding of crop productivity, providing tools for intelligent agronomic management through soil fertility, satellite images and prescriptions at variable rates, which it can increase productivity by up to 15% and reduce waste and, consequently, costs.

AgroCAD, software developed by Tecgraf, helps the farmer control machine traffic on the property, reducing soil compaction and erosion, reducing the number of maneuvers, improving the use of the area available for planting, increasing the operational yield of the various operations and even reducing the fuel consumption of the machines. By confining machine traffic, producers can achieve an increase in productivity of up to 25%.

Although Farm Solutions technologies have been strategically associated with Massey's product portfolio, the tools can be used independently, meaning the producer can choose those that best meet their needs. Democratic, Farm Solutions caters to different production realities, markets, property sizes and farmer profiles, from small to large.

Implementation and all necessary assistance are provided by Massey Ferguson dealerships. With the information at hand, the farmer is more assertive in decision-making and is able to better explore the entire productive and technological potential of his farm.