How marketing can boost Brazilian agribusiness

Brazil knows what marketing is and can identify what is bad in this environment, such as the famous figure of the political marketer. However, our country is unaware of the real importance of marketing as a foundation for management to change the existing perception of Brazilian agribusiness in the world.

We have well-intentioned people, like the Minister of Agriculture, Livestock and Supply himself, Blairo Maggi, who created an internationalization strategy, but we still lack a true ethical, competent marketing manager who can change the prevailing perceptions about Brazil abroad.

We have sales and promotion activities in different countries and fairs, but practically all of them belong to a business to business relationship. We speak to trading companies and importers, but we do not reach retailers, consumers or mainstream public opinion in our client countries.

Our leaps in production knowledge within the planet's tropical belt mean fundamental food security for the world in the near future.

Our jumps, with 66% of the country's territory with preserved native forests, are a world record, and no one knows. Our cooperativism, which involves around a million family producers at an excellent level, is also unknown to the rest of the planet. Nobody associates our dominance in chickens in the world with this success in integrations, for example.

We also have excellent organic, biodynamic and hydroponics just like the Europeans, and no one knows.

What to do?

We need competent management carried out by those who dominate and know what marketing means. In the case of agriculture, the reality is already much greater than what was perceived. Nothing that exists in the world was requested by consumers, everything was imagined, created, materialized and sold by great marketing intelligence.

Brazil's agribusiness is big, but the world's perception of it is much smaller than the reality we already have.

Brazil will be the size that our marketing talent impacts.