Brazilian coffee: more quality of the national bean to lead the global market

On May 24, National Coffee Day is celebrated, a drink that is significantly present in the daily lives of a large part of the Brazilian population. In addition to the country being the second largest consumer of the product in the world, what many people don't know is that Brazil stands out not only in consumption, but also in the production and commercialization of grain. According to the International Coffee Organization, in a study coordinated by Embrapa, the country reached the mark of 51 million bags produced of types Arabica and Robusta, a number that corresponds to 31,9% of world production in the 2017/18 harvest year.

It is important to highlight that we are at a competitive level, in terms of product excellence, with Colombia, a country neighboring ours, which currently represents around 8,8% of world production. However, in addition to our coffee being as qualified as Colombian coffee, we have a differentiating component that resides in production technology, which is considerably superior when comparing the two countries. For Brazilian coffee producers to reach and establish themselves in new markets (especially Europe), there are valuable recommendations that can be made.

For small producers, it is essential to seek qualification and learn about the usual and recommended techniques, especially when the post-harvest period arrives, in which they must pay attention to the appropriate time to harvest the coffee from the plant, carry out drying and treat the benefit until the product arrives at the end customer. As for large producers, one of their main goals for success must include the search for certifications, such as the Purity, Quality and Sustainability seals, among others focused on environmental and labor assessments. Armed with a good CV, they demonstrate their concern for issues related to safety and ethics in farming, in addition to reinforcing the guarantee of a great product.

We cannot fail to highlight that one of the greatest difficulties encountered in the crop is the renovation of the coffee plantation, as various pests, diseases and weeds affect and significantly harm the quality of the soil by demanding drastic changes in the planting space. Nematodes, for example, can represent losses of up to 40% when planting seedlings, if they are not identified at an early stage. To this end, the market offers technologies capable of providing better conditions for plant development and reducing the risks of economic losses.

It is possible to unquestionably celebrate the enormous role that the sector plays on a global scale. However, and even motivated by this reason, we need to maintain this performance and invest in massive entry into even more diversified markets. May everyone remember, during the most arduous and intense days of work, all this value and potential translated into tables, cups and conversations fueled by Brazilian coffee across the planet.

On May 24, National Coffee Day is celebrated, a drink that is significantly present in the daily lives of a large part of the Brazilian population. In addition to the country being the second largest consumer of the product in the world, what many people don't know is that Brazil stands out not only in consumption, but also in the production and commercialization of grain. According to the International Coffee Organization, in a study coordinated by Embrapa, the country reached the mark of 51 million bags produced of types Arabica and Robusta, a number that corresponds to 31,9% of world production in the 2017/18 harvest year. It is important to highlight that we are at a competitive level, in terms of product excellence, with Colombia, a country neighboring ours, which currently represents around 8,8% of world production. However, in addition to our coffee being as qualified as Colombian coffee, we have a differentiating component that resides in production technology, which is considerably superior when comparing the two countries. For Brazilian coffee producers to reach and establish themselves in new markets (especially Europe), there are valuable recommendations that can be made. For small producers, it is essential to seek qualification and learn about the usual and recommended techniques, especially when the post-harvest period arrives, in which they must pay attention to the appropriate time to harvest the coffee from the plant, carry out drying and treat the benefit until the product arrives at the end customer. As for large producers, one of their main goals for success must include the search for certifications, such as the Purity, Quality and Sustainability seals, among others focused on environmental and labor assessments. Armed with a good CV, they demonstrate their concern for issues related to safety and ethics in farming, in addition to reinforcing the guarantee of a great product. We cannot fail to highlight that one of the greatest difficulties encountered in the crop is the renovation of the coffee plantation, as various pests, diseases and weeds affect and significantly harm the quality of the soil by demanding drastic changes in the planting space. Nematodes, for example, can represent losses of up to 40% when planting seedlings, if they are not identified at an early stage. To this end, the market offers technologies capable of providing better conditions for plant development and reducing the risks of economic losses. It is possible to unquestionably celebrate the enormous role that the sector plays on a global scale. However, and even motivated by this reason, we need to maintain this performance and invest in massive entry into even more diversified markets. May everyone remember, during the most arduous and intense days of work, all this value and potential translated into tables, cups and conversations fueled by Brazilian coffee across the planet.

On May 24, National Coffee Day is celebrated, a drink that is significantly present in the daily lives of a large part of the Brazilian population. In addition to the country being the second largest consumer of the product in the world, what many people don't know is that Brazil stands out not only in consumption, but also in the production and commercialization of grain. According to the International Coffee Organization, in a study coordinated by Embrapa, the country reached the mark of 51 million bags produced of types Arabica and Robusta, a number that corresponds to 31,9% of world production in the 2017/18 harvest year.

It is important to highlight that we are at a competitive level, in terms of product excellence, with Colombia, a country neighboring ours, which currently represents around 8,8% of world production. However, in addition to our coffee being as qualified as Colombian coffee, we have a differentiating component that resides in production technology, which is considerably superior when comparing the two countries. For Brazilian coffee producers to reach and establish themselves in new markets (especially Europe), there are valuable recommendations that can be made.

For small producers, it is essential to seek qualification and learn about the usual and recommended techniques, especially when the post-harvest period arrives, in which they must pay attention to the appropriate time to harvest the coffee from the plant, carry out drying and treat the benefit until the product arrives at the end customer. As for large producers, one of their main goals for success must include the search for certifications, such as the Purity, Quality and Sustainability seals, among others focused on environmental and labor assessments. Armed with a good CV, they demonstrate their concern for issues related to safety and ethics in farming, in addition to reinforcing the guarantee of a great product.

We cannot fail to highlight that one of the greatest difficulties encountered in the crop is the renovation of the coffee plantation, as various pests, diseases and weeds affect and significantly harm the quality of the soil by demanding drastic changes in the planting space. Nematodes, for example, can represent losses of up to 40% when planting seedlings, if they are not identified at an early stage. To this end, the market offers technologies capable of providing better conditions for plant development and reducing the risks of economic losses.

It is possible to unquestionably celebrate the enormous role that the sector plays on a global scale. However, and even motivated by this reason, we need to maintain this performance and invest in massive entry into even more diversified markets. May everyone remember, during the most arduous and intense days of work, all this value and potential translated into tables, cups and conversations fueled by Brazilian coffee across the planet.  

On May 24, National Coffee Day is celebrated, a drink that is significantly present in the daily lives of a large part of the Brazilian population. In addition to the country being the second largest consumer of the product in the world, what many people don't know is that Brazil stands out not only in consumption, but also in the production and commercialization of grain. According to the International Coffee Organization, in a study coordinated by Embrapa, the country reached the mark of 51 million bags produced of types Arabica and Robusta, a number that corresponds to 31,9% of world production in the 2017/18 harvest year. It is important to highlight that we are at a competitive level, in terms of product excellence, with Colombia, a country neighboring ours, which currently represents around 8,8% of world production. However, in addition to our coffee being as qualified as Colombian coffee, we have a differentiating component that resides in production technology, which is considerably superior when comparing the two countries. For Brazilian coffee producers to reach and establish themselves in new markets (especially Europe), there are valuable recommendations that can be made. For small producers, it is essential to seek qualification and learn about the usual and recommended techniques, especially when the post-harvest period arrives, in which they must pay attention to the appropriate time to harvest the coffee from the plant, carry out drying and treat the benefit until the product arrives at the end customer. As for large producers, one of their main goals for success must include the search for certifications, such as the Purity, Quality and Sustainability seals, among others focused on environmental and labor assessments. Armed with a good CV, they demonstrate their concern for issues related to safety and ethics in farming, in addition to reinforcing the guarantee of a great product. We cannot fail to highlight that one of the greatest difficulties encountered in the crop is the renovation of the coffee plantation, as various pests, diseases and weeds affect and significantly harm the quality of the soil by demanding drastic changes in the planting space. Nematodes, for example, can represent losses of up to 40% when planting seedlings, if they are not identified at an early stage. To this end, the market offers technologies capable of providing better conditions for plant development and reducing the risks of economic losses. It is possible to unquestionably celebrate the enormous role that the sector plays on a global scale. However, and even motivated by this reason, we need to maintain this performance and invest in massive entry into even more diversified markets. May everyone remember, during the most arduous and intense days of work, all this value and potential translated into tables, cups and conversations fueled by Brazilian coffee across the planet.

On May 24, National Coffee Day is celebrated, a drink that is significantly present in the daily lives of a large part of the Brazilian population. In addition to the country being the second largest consumer of the product in the world, what many people don't know is that Brazil stands out not only in consumption, but also in the production and commercialization of grain. According to the International Coffee Organization, in a study coordinated by Embrapa, the country reached the mark of 51 million bags produced of types Arabica and Robusta, a number that corresponds to 31,9% of world production in the 2017/18 harvest year.

It is important to highlight that we are at a competitive level, in terms of product excellence, with Colombia, a country neighboring ours, which currently represents around 8,8% of world production. However, in addition to our coffee being as qualified as Colombian coffee, we have a differentiating component that resides in production technology, which is considerably superior when comparing the two countries. For Brazilian coffee producers to reach and establish themselves in new markets (especially Europe), there are valuable recommendations that can be made.

For small producers, it is essential to seek qualification and learn about the usual and recommended techniques, especially when the post-harvest period arrives, in which they must pay attention to the appropriate time to harvest the coffee from the plant, carry out drying and treat the benefit until the product arrives at the end customer. As for large producers, one of their main goals for success must include the search for certifications, such as the Purity, Quality and Sustainability seals, among others focused on environmental and labor assessments. Armed with a good CV, they demonstrate their concern for issues related to safety and ethics in farming, in addition to reinforcing the guarantee of a great product.

We cannot fail to highlight that one of the greatest difficulties encountered in the crop is the renovation of the coffee plantation, as various pests, diseases and weeds affect and significantly harm the quality of the soil by demanding drastic changes in the planting space. Nematodes, for example, can represent losses of up to 40% when planting seedlings, if they are not identified at an early stage. To this end, the market offers technologies capable of providing better conditions for plant development and reducing the risks of economic losses.

It is possible to unquestionably celebrate the enormous role that the sector plays on a global scale. However, and even motivated by this reason, we need to maintain this performance and invest in massive entry into even more diversified markets. May everyone remember, during the most arduous and intense days of work, all this value and potential translated into tables, cups and conversations fueled by Brazilian coffee across the planet.  

*Daniel Sala de Faria é

*Daniel Sala de Faria é